At HSD, we pride ourselves not only on our reasonable pricing, but on our extensive product range & enviable speed of service.  We have worked tirelessly since our inception in 2002, to build an outstanding reputation for speed & customer service which is the envy of our competitors.  We rarely advertise, and are proud to say that 90% of our business is repeat business. The bulk of our new customers are obtained either via HSD's top search engine rankings, or by positive "word of mouth" from existing happy customers.  Please check out our testimonials page to see some of our customer feedback.

HSD is solely an E-commerce business.  Whilst we operate from a commercial warehouse & distribution centre, we do not have a traditional "retail" shopfront.  This unusual but highly effective setup ensures that we provide an exceptional level of service to our mail-order customers, without the distraction of simultaneous retail "walk-in" business.   Instead of your order being sent "when the shop gets quiet" as it does elsewhere, your order is our same-day priority.

The vast majority of the 4,000 products listed on our website are kept in stock, and those that aren't are usually within immediate reach.  This differs from most other online equestrian & vet-supply businesses, in that they will only buy-in product when they receive your order for it, and this accounts for their slow service - they have to wait for your product to arrive before they can send it.  Whilst buying in product "on-demand" is a cheap way to run a business, it is slow and ineffective. The fact that we can pick your order straight from our warehouse shelves & hand it to our super-quick courier company accounts for our legendary same-day dispatch reputation.

We are also perhaps the only equestrian e-commerce company to achieve top industry standing & search engine ranking without ever having used the giant support of E-Bay as a launch platform.  This position isn't down to luck ... it's the direct result of a dedicated team of long term staff with exceptional horse industry & e-commerce knowledge, coupled with a genuine and passionate desire to be Australia's No. 1 horse supply company.

All HSD products are carefully selected for quality, prior to listing on this site, with the majority being tested on staff member's horses prior to inclusion.  Our reputation depends on the quality of the products we sell, and for this reason we're very selective about our stock list.  We do not sell poor quality imported horse rugs & saddlery products, or unregistered veterinary medications.  

HSD's customer service staff all have a horse industry or animal health background.   We also employ a qualified scientist with extensive pharmaceutical industry experience.  Pip is more than happy to answer any technical questions you may have about veterinary pharmaceuticals.

We moved warehouse during February 2006 & have now settled in to larger premises at Dural.   Our product range is set to increase even further in 2011, when we take several new major suppliers on board.

While dozens of "fly by night" equestrian E-commerce stores appear & disappear each year, HSD remains the respected market leader in mail-order horse supplies. 

Our thousands of customers rest assured that by dealing with HSD, they receive

• the peace of mind of dealing with an established & respected company, not just an anonymous "PO Box" or garage-based E-Bay business.
• Australia's largest range of horse care products, at warehouse prices
• customer service levels second to none
• fast, reliable delivery
• a no fuss returns policy

Whilst the internet may seem impersonal,  don't forget that there are friendly & knowledgeable staff here to help you with your horse care needs.  We do love a chat, so give us a call on (02) 9651 5730, or email us - we're waiting to be of assistance.